Microsoft and OpenAI are accelerating their layout in the e-commerce market, using AI technology to reshape the shopping experience and compete for the initiative in future retail.
1. Microsoft launches Copilot Wallet
Microsoft is testing a feature called Copilot Wallet, which supports saving users' payment methods and delivery addresses, and can place orders with one click in the future. This feature will be integrated into Copilot, allowing users to complete shopping operations directly in conversations, reducing jump steps.
2. OpenAI builds a closed loop for ChatGPT shopping
OpenAI is also adding shopping functions to ChatGPT, allowing users to complete product selection, payment, and payment through conversation. Merchants will pay commissions through OpenAI, forming a new business model. OpenAI has partnered with Shopify, and some brands are piloting the integration.
3. AI-driven acceleration of shopping trends
From price comparison, recommendation to checkout, AI is gradually taking over the traditional shopping process. Whether browsing the web or talking about product selection, the AI assistant will become the user's shopping entrance.
4. Summary
Thesimultaneous efforts of Microsoft and OpenAI mark the acceleration of the era of AI shopping. Future e-commerce platforms will no longer rely on traditional pages, but will be dominated by intelligent entrances driven by AI conversations.
