On November 12, 2026, World Labs announced that its world model Atlas is now open to everyone. Founder Fei-Fei Li confirmed on social media that anyone can now use Atlas to build 3D worlds, with official apps and API endpoints available alongside. Atlas launched on September 1 this year in early access for a small group of partners; opening it up just over two months later is an important step from research demo to real product.
What Atlas can actually do
According to World Labs, Atlas is an omni world model pretrained from scratch that handles text, images, video and 3D data together. Give it an idea or a few photos and it can output keyframes, video clips or 3D Gaussian splats — 3D scenes that can go straight into games, films or robot simulation. The company says it can generate up to about a minute of camera-controllable video at 1440p and reconstruct scenes from a handful of photos. The reservation raised at the September launch still stands: the model shipped with no published paper, model card or parameter count, and this opening has not filled in those gaps.
Who will use it first
Game and film production teams are likely to benefit first: building a navigable 3D scene from a few photos and exporting video or Gaussian splats is far faster than traditional modeling. Robot teams can use it for real-to-sim training data — a third-party app, Frameboy, already uses Atlas for real-time roaming. Pricing and regional availability have not been announced; ordinary users can start with the official apps, while developers will need to see the API pricing and access terms.
Read in the context of the AMD deal
The opening comes while AMD's acquisition of World Labs is in progress: on September 28, AMD announced an all-stock deal worth about $8.2 billion for World Labs, expected to close before the end of the year, with Li becoming AMD's executive vice president and chief scientist — see our earlier coverage of AMD's acquisition of World Labs. Opening Atlas now extends the technology's reach before the deal closes; whether pricing and API policy change after the acquisition will depend on what the companies say once the deal is done.
