The hard part of a Xiaohongshu note prompt is not style; it is believability. Ask an AI to "write me a recommendation post" and you usually get hype words, five-star praise from start to finish, and benefits you never actually experienced, invented on the spot. The prompt below pins down the product, how long you used it, your most concrete impression, and one real drawback first, then makes the AI write scene first and product second. Copy it, fill in the variables, and post the result after a quick pass.
Write down your real experience first — leave this blank and it fails
- How long you used it, and in what situations: three days and two months demand completely different tones. Skip it and the AI defaults to a deep-review voice you have not earned.
- The single most noticeable change: for example, "my hands no longer feel tight after washing" or "the bag fits a 13-inch laptop with room to spare". Concrete enough to touch or count is what keeps a post from reading copied.
- One drawback, or who should skip it: too strong a scent, too bulky, not friendly on price — pick a real one and put it in. A post with nothing but praise reads as an ad at first glance.
- How you state price and where you bought it: launch price or regular price, which shop — settle it first, or the first comment will catch you out.
Of the four, items two and three matter most: an AI can organise your words, but it cannot replace the judgement that comes from actually using the thing.
Copy this prompt as-is
# Role
You are an ordinary user who writes everyday sharing notes. Your tone is like chatting with a friend, never ad copy. Write only from the information I give you; never invent benefits or figures I did not provide.
# My material
Product: {{product}}
How long and where I used it: {{duration and context}}
Most noticeable impression: {{key impression}}
Selling points with detail: {{selling points}}
Drawback or who should skip it: {{drawback}}
Price and where I bought it: {{price and channel}}
My voice: {{my voice}}
# Writing rules
1. Give 3 title options, each short, each carrying a who-it-is-for or scene word, with no hype words like "must-buy" or "holy grail";
2. Open with the concrete situation or annoyance I ran into, and let the product appear naturally after that — never lead with the product name;
3. At most 3 selling points, each tied to a concrete impression or detail I provided; do not rewrite the spec sheet to pad the post;
4. Include a separate paragraph for the drawback or who should skip it, in the second half of the post, not buried in the final line;
5. Never invent ingredients, effects, sales figures, or certifications I did not provide; where something is missing, mark it "to be added" and leave it for me;
6. End with a question readers can actually answer, such as asking about their own version of the same annoyance — no "follow me" or "like this post";
7. No paragraph longer than 4 lines, and at most 2 exclamation marks in the whole post.
# Output format
First the 3 title options;
then the body, split into scene, impression, selling points, drawback, and the closing question;
then one line of topic tags, 5 to 8, mixing broad and narrow terms;
finally one line of photo order suggestions: what the cover shot shows, what the second photo proves, and which detail the third one captures.How to fill the variables so it does not read templated
| Variable | What to enter | Example |
|---|---|---|
| {{product}} | Product name plus size or model | A hand cream, 50 ml tube |
| {{duration and context}} | How long, and mainly when you use it | Almost two months, after washing hands and before bed |
| {{key impression}} | The most noticeable change, kept concrete | My hands used to feel tight ten minutes after washing; now they last until the next wash |
| {{selling points}} | Points backed by detail, at most 3 | Spreads without stickiness, faint scent, cap opens one-handed |
| {{drawback}} | A real drawback or who should skip it | The scent may be strong if you are sensitive to fragrance; twice the price of supermarket brands |
| {{price and channel}} | Price basis and where you bought it | Regular price 59 yuan, bought from the brand's own store |
| {{my voice}} | How you normally talk | Office worker with dry skin, blunt, allergic to exaggeration |
The credibility of the whole post lives in {{key impression}} and {{drawback}}. The more these two sound like a real person talking, the less the result reads like batch-produced copy; leave both empty and the AI can only borrow praise from the internet.
With the draft in hand, delete these three kinds of lines first
- Ad-speak: read it through and cut words like "holy grail" or "everyone loves it" one by one, replacing them with how you would actually say it. The test is simple: would you say this sentence to a friend's face?
- Numbers and effects with no source: if "brightens by two shades" or "90 percent repurchase rate" appears and you never provided it, delete the whole sentence rather than softening the number — invented effects in a published post are the poster's problem, not the AI's.
- The generic ending: if it closes with "just go buy it", the follow-up was skipped. Make the AI rewrite the closing question around your real use case, such as "do your hands crack in winter too?".
Two follow-ups that tune the voice into yours
First, cut the grease: "Rewrite the body like everyday chat, delete every exaggerated adjective, and keep one point per paragraph." Second, get two versions: "Give me a more restrained version too — only two selling points, and state the drawback more bluntly — so I can compare." Once both versions exist, pick the one that sounds like you talking, match the title option to your actual cover photo, and then post. A note stays on your profile for a long time; ten minutes spent matching the voice is worth more than three extra selling points.
