AI Advertising
How conversational ads are bought: bidding and catalogs in ChatGPT Ads, account audits over read-only MCP, and how ads stay separate from answers.
ChatGPT passed a billion dollars in annualized ad revenue in under 200 days, putting ads inside a conversation. People state goals and budgets while asking, so placement sits closer to a decision than an impression. Microsoft opened read-only MCP access so account audits run inside Copilot and Claude; OpenAI added CPC bidding and catalogs and kept ads separate from answers. Conversion feedback, not copy, decides the outcome.
