On November 12, 2026, Replit gave Replit Agent two new jobs: buying things for your business, and running Google Ads for it. Writing code is only the starting point — Replit wants the agent to keep going and take over two of the most draining jobs after a startup gets off the ground: buying supplies and finding customers.
The shopping side is powered by Stripe's Link and Visa. Users can simply tell the agent: "Find 50 shipping boxes that fit this product, under $75 including delivery." The agent draws on what it knows about the business to find suitable products and prepare the cart, then stops before checkout and waits for the user to approve the final total before anything is charged. Payment runs through a browser subagent — Replit uses a browser provided by Browserbase — with shell access and general browsing disabled during payment, and approval checks enforced in code rather than left to the model. The shopping feature is available to Core and Pro users, starting in the US and limited to one-time purchases.
The advertising side plugs straight into Google Ads. Users describe the goal, budget and landing page in a Replit chat, and the agent analyzes the website or app content, drafts ad copy, generates images and recommends a daily budget; once the user approves, the campaign can go live within minutes, covering Search, YouTube, Display, Discover and more. Because the app itself was built by the agent, it can also add the conversion tracking ads depend on, so results are measured by sign-ups and sales rather than clicks alone. Ads are available to Pro users worldwide, starting November 12.
The backdrop is rapid growth in the businesses being built on Replit: since May, the number of founders connecting their Replit-built businesses to Stripe for payments has grown ninefold. Replit Agent could already help companies accept payments, incorporate, find prospects, monitor app health and security, and optimize for SEO — Replit Monitoring Agent, launched on October 23, is one piece of that puzzle. Shopping and ads now complete it: one handles spending, the other handles finding customers. Replit calls this vision the "self-driving company": the more repetitive work agents take over, the more founders can focus on strategy and creativity.
The boundaries are clear, though: every purchase needs the user's approval, one by one — there is no open-ended permission to spend. Ads can generate creative assets and budget suggestions automatically, but how much to spend and who to target remains the human's call. For small teams, this means the agent can finally touch parts of the business involving real money — but only while a human keeps hold of the approval. Anyone wanting to try it should first check their plan: shopping needs Core or Pro and a US location; ads need Pro.
