One of the most overlooked things about Coze is not how the bot is matched, but where it is going to be sent in the end. Because after many people make agents, they find that it is not the model that really determines the frequency of use, but the entrance. The entrance is wrong, and even the smartest agent will be difficult to turn into a daily tool.
Judging from public information and community practical experience, the most common publishing direction that everyone is most concerned about basically revolves around web pages, WeChat, and Feishu entrances. coze.cn's public page also clearly mentions that it is one-click to open up Feishu, WeChat and other channels, which is why many people's first reaction after completing Coze is not to send it to an abstract platform, but to first pick up the tools they really open every day.
Why WeChat and Feishu are always in the lead
The reason is simple: close to the user. WeChat is suitable for reach and daily light use, while Feishu is more suitable for team collaboration, office scenarios and internal tooling. If you are doing an agent that needs to be used by others, it will usually be better to stuff it into a communication tool that users are used to, than to open a new portal alone.
Is there any value in the web portal?
Yes, and it's important. Web pages are more suitable for display, precipitation entrance, and unified access address, and are also suitable for undertaking more complete functions in the future. However, web pages are usually not the strongest reach channels, it is more like a stable "main position", while entrances such as WeChat and Feishu are more like the "front door" used frequently.
Why are many people stuck in this step of release?
Because they regard "making it" as "using it". In fact, once the release channel is chosen incorrectly, the training cost, reach cost, and maintenance cost will come up. Especially for team projects, if the entrance is out of everyone's original workflow, even the best agents are prone to idleness.
How to judge which side you should send first
- Personal tools, light customer service, content assistants, give priority to more convenient entrances such as WeChat.
- Team collaboration, internal knowledge assistants, office scenarios, priority is given to Feishu.
- To unify display, access to the outside world, and continue to expand functions, the web page entrance must be retained.
One sentence suggestion
Coze publishes more channels than the better, but first choose the one that is closest to the usage scenario. Many people choose WeChat and Feishu first, not because they are more "advanced", but because they are closest to real use.
