Yanxi is JD.com's intelligent human-computer interaction and marketing growth platform for enterprises. Leveraging Yanxi's large-scale model and capabilities like voice, knowledge augmentation, and intelligent agents, it covers scenarios such as shopping guides, customer service, outbound calls, content creation, and data insights. It helps governments, enterprises, and businesses transform the fragmented process of "people looking for tools" into "full-chain collaboration on a single platform."
I. Who is Yanxi Suitable for?
- E-commerce Brand and Store Operations
Scenario: Material production, livestreaming/shopping guide scripts, event engagement, and private domain operations.
Problem: Limited staffing, long pipelines, and difficulty reusing tools.
Solution: Yanxi provides intelligent marketing, AI-powered shopping guides, and AI-powered outbound calls, delivering execution plans and scripts based on a "crowd-channel-rhythm" approach.
- Customer Service Center and Service Operations
Pain Points: Unable to handle peak inquiries, time-consuming quality inspections, and slow knowledge base updates.
Traditional Limitations: Rule-based bots require heavy maintenance and are prone to answering irrelevant questions.
Change: Yanxi uses large-scale model understanding and sentiment recognition, combined with knowledge augmentation and automated quality assurance, to reduce manpower consumption and maintain a stable user experience.
- Growth and Data Team
Need: Extract insights from decentralized data, unify metrics, and conduct reviews.
Value: Yanxi connects marketing and service data to form a closed-loop dashboard of "strategy-execution-review," supporting continuous optimization.
II. What Problems Yanxi Can Solve
- Disconnection between Marketing and Service
Symptom: Sales promotion, marketing, and customer service operate independently, making review difficult.
Solution: Yanxi integrates outbound calling, sales promotion, content creation, and service quality assurance into a single platform, unifying the target audience and strategy.
- Slow Production of Scripts and Materials
Cause: Manual writing and repeated revisions fail to cover long-tail scenarios.
Mechanism: Yanxi AIGC and multi-speech synthesis batch generate scripts, titles, and voices, reaching diverse channels and audiences at a low cost.
- Difficulty in Steadily Improving Conversions
Comparison: Traditional methods rely on experience and manual screening of high-intent audiences.
Methodology: Yanxi's large-scale model-based intent recognition and audience selection drive personalized conversations and recommendations, improving transaction efficiency.
III. Detailed Explanation of Yanxi Usage
- Basic Preparation
Access: Visit yanxi.jd.com via a browser. After company registration, activate modules (such as Smart Marketing, AI Outbound Calling, Smart Customer Service, etc.) as needed.
System Requirements: Modern browsers and mainstream desktop/mobile platforms are supported; developers can access JD Cloud services.
- Getting Started
Step 1: Select your target scenario in Yanxi, such as "Smart Marketing" or "AI Outbound Calling."
Step 2: Import assets and rules, and define "Crowd Profile - Channel - Target KPI - Constraints."
Step 3: Let the system generate "Strategy - Rhythm - Talking Script/Bill of Materials." After a sandbox exercise, publish with one click and open the data dashboard to monitor the results.
- Practical Tips
Tip structure: Target - Crowd - Channel - Rhythm - KPI - Output Format.
Efficiency Improvement: Analyze high-frequency activities into "templates and agents" for faster reuse.
Risk Mitigation: Set fallback response and manual transfer thresholds before launch; outbound calls should adhere to time periods and compliance list management.
IV. Yanxi Practical Application Cases
- New Product Launch Guide
Background: New products must be marketed and converted within three days of launch.
Operation: Create a "New Product Launch Strategy" in Yanxi, import selling points and demographic tags, and generate channel-specific talking scripts and short video copy.
Effect: Multi-channel coverage was completed in one week, and CTR and order conversion increased simultaneously.
- After-sales care outbound calls
Background: Satisfaction and repurchase rates are unstable after the transaction.
Operation: Configure the "receipt + 3-day care" outbound call intelligent agent, set emotion recognition and diversion rules.
Effect: Complete return visits in batches and accumulate common problems, making the repurchase link smoother.
- Customer service quality inspection and knowledge update
Background: Few quality inspection samples and outdated knowledge base.
Operation: Enable automatic conversation quality inspection and incremental knowledge learning to maintain high-quality questions and answers at low cost.
Effect: The agent training cycle is shortened and the response consistency is significantly improved.
V. Yanxi Frequently Asked Questions (FAQ)
Q: What core features does Yanxi support?
A: Yanxi supports intelligent marketing, AI shopping guides, AI outbound calling, intelligent customer service, content generation, multi-speech synthesis and recognition, data dashboards, and intelligent agent building.
Q: How does Yanxi improve conversion rates?
A: We use intent recognition and audience targeting to create personalized sales pitches for each individual. We combine outbound calling, shopping guides, and customer service collaboration strategies with AB testing to continuously optimize strategies and creatives.
Q: Does Yanxi require development capabilities?
A: Businesses can directly leverage SaaS capabilities. For deeper integration, we can connect to the JD Cloud development platform and APIs to build customized processes and intelligent agents.
Q: How are Yanxi's voice and outbound calling capabilities implemented?
A: We select AI outbound calling and TTS voices, import lists and policies, set compliance times and redial rules, and conduct sandbox drills and low-traffic phased rollouts before launching.
Q: Which industries are suitable for Yanxi?
A: E-commerce retail, finance, health, education, government affairs and other industries that require marketing and service collaboration can all be implemented by combining capability modules according to scenarios.
