OpenAI said it will launch ChatGPT ad testing for logged-in adults in the United States "in the coming weeks" and plans to expand ad display to web and mobile applications. The advertisement will be displayed separately from the answer in the form of "sponsorship", usually appearing at the bottom of the answer, and the official said that the advertisement will not affect the answer given by the model.
Regarding personalization, the official description of ads will be matched around "current conversation relevance" and provide controls such as "turn off personalization, clear data used for ads, hide/feedback ad reasons"; At the same time, there is a beta interface that suggests that personalization may integrate current chat content, ad interaction behavior, and past conversations/memories. Paid Plus/Pro/Business/Enterprise/Edu and other tiers are not covered by advertisements, and will initially avoid minors and sensitive topics such as health, mental health, and politics.
FAQs
Q: Which company and which product is involved in this news?
A: An ad testing program involving OpenAI and its product ChatGPT.
Q: How will ChatGPT ads be displayed?
A: Clearly marked sponsorship positions are displayed separately from the answers, usually at the bottom of the answers.
Q: What information does ad personalization refer to?
A: Contains current conversation relevance and may be combined with ad interactions with historical conversations/memories, and users can turn off personalization and clear relevant data.
