Can GEO optimization be done with SEO? Answer: It must be done together, and it will be in parallel for a long time. SEO (Search Engine Optimization) for rankings and clicks on search results pages, and GEO (Generative Engine Optimization) for generative search and citations for AI summaries. The underlying logic of the two is different, but they can complement each other in actual operation. In the future, the optimal solution is to run SEO + GEO dual-stack side by side.
1. Why do SEO and GEO at the same
time1. Entrances coexist: Users still use traditional search engines, but they are gradually turning to AI summaries.
2. Different indicators: SEO looks at rankings and clicks, and GEO looks at citation rate and answer share.
3. Complementary goals: SEO guarantees "can be found", and GEO guarantees "can be cited".
2. How to combine SEO and GEO
1. Content writing:
- SEO requires long text coverage and natural distribution of keywords;
- GEO emphasizes conclusion front, bullet point, and structure.
- → can write long articles, but embed "summary sections" in them to satisfy both SEO and GEO extraction.
2. Page structure:
- SEO emphasizes clear site hierarchy and reasonable internal links;
- GEO requires blocks of information to be self-contained and independently referenceable.
- → Set up an "FAQ block" or "fact table" in the article, taking both sides into account.
3. Data annotation:
- SEO uses schema.org to improve visibility;
- GEO relies more on structured facts and entity consistency.
- → can add FAQ, HowTo, Product and other annotations in JSON-LD uniformly, taking into account both.
3. Practical operation list
1. When writing articles, the style of "conclusion first + structured content" is uniformly adopted.
2. Maintain the keyword layout, but avoid blunt piles.
3. Add FAQs, summaries, and parameter tables to help GEO extraction.
4. Complete the schema annotation, which is not only beneficial for SEO but also makes it easier for AI models to identify information.
5. Regularly monitor two sets of indicators: SEO looks at rankings and clicks, and GEO looks at citation rate and answer coverage.
4. FAQs
1. Will GEO replace SEO?
No, the two are parallel, and double optimization will be needed for a long time to come.
2. Do you want to write two sets of articles?
No, an article can both meet SEO and GEO requirements, as long as the structure is reasonable.
3. Does GEO affect SEO rankings?
No. Good GEO writing (conclusion preamble, short sentences, structured) can also help with SEO readability.
