1. Basic Information
Frase is a content optimization tool for search and generative platforms. Its core keywords include SEO optimization, GEO generative engine optimization, SERP research, content outline and writing, real-time scoring, and content opportunity insights. The platform emphasizes using AI to accelerate the research-to-draft process and uses a measurable scoring system to guide improvement, ensuring greater visibility for content in both search and AI-powered answering scenarios.
2. Product Overview
Frase uses a four-step approach to optimizing research outline writing, transforming key points from competing pages, user questions, and topic coverage into actionable writing plans. The platform offers dual-channel evaluation: SEO and GEO. The former focuses on traditional ranking signals, while the latter targets generative engine citationability. By combining contextual writing within the document and web search context, the system maintains consistency with the topic and SERPs during the generation phase, minimizing style drift and irrelevant expansion.
3. Core Functions
1. Main functions
SEO content optimization
Provide coverage and clarity recommendations based on competitor pages and topic models, provide real-time scoring and task lists, and guide the improvement of titles, section structures, and key points.
GEO Generative Optimization and Scoring
Evaluate the citation logic of the generative engine, focusing on clear answers and key points that can be cited, to increase the probability of appearance and citation in the AI platform.
SERP Research and Content Opportunities
Quickly summarize the core topics and common questions of search results, mark content gaps and sections that can be improved, and assist in setting priorities and content routes.
Content Outlining and Writing Collaboration
Generate outlines and drafts in one click from the research panel, rewrite, expand, abbreviate, and more in the editor, and stay aligned with the key points of your research.
2. Technical characteristics
Context-aware generation
When writing, you can combine the previous document and the web search context to reduce repetition and stick to the topic requirements.
Dual-engine scoring system
It simultaneously outputs interpretable indicators in both SEO and GEO dimensions, making it easier to achieve a balance between search and AI answer scenarios.
Content governance is consistent with branding
Maintain consistent expression through style and terminology constraints, and support team collaboration and version control with reviewable processes.
4. Pricing and Versions
Frase offers two common subscription types: Starter and Team. The Starter plan is designed for individuals and small teams, with a typical monthly fee of approximately $45 USD, covering a single seat and limited project quotas. The Team plan is designed for multi-member collaboration, with a typical monthly fee of approximately $115 USD, including multiple seats and a higher project limit by default. The platform offers a free trial and annual discounts, and some capabilities and quotas can be reset monthly. Specific prices and quotas may vary periodically or regionally, so please refer to the checkout page for details.
5. Applicable Scenarios and Target Audience
This approach is ideal for SEO and content teams conducting topic research and structured writing for new products or columns. It's also ideal for growth and brand teams addressing content gaps and revising existing content for key keywords. It's also ideal for agencies delivering measurable results through scoring and task lists across multi-client projects. It's also ideal for site operations that need to simultaneously improve search rankings and AI citation probability, achieving this balance through dual-engine metrics.
6. Frequently Asked Questions
Q: How is Frase's GEO score different from traditional SEO scores?
A: GEO focuses on whether it can be cited and referenced by generative engines, emphasizing clear answers and covering key points, while SEO focuses on traditional ranking signals and page structure. The two complement each other.
Q: How does Frase speed up the process from research to manuscript?
A: Generate an actionable outline by summarizing SERP key points and frequently asked questions. Then, complete paragraph writing and optimization according to the task list in the editor, reducing the need to switch between multiple tools.
Q: How do I stay consistent with SERPs when writing?
A: By enabling web search context in the document and combining the above information, the generation process will refer to the main points of the currently ranked pages to maintain topic fit and structural coherence.
Q: Which type of team is more suitable for the team version?
A: Content and SEO teams that have multiple authors working in parallel and require higher project amounts and collaborative governance are more suitable for the team version to ensure delivery rhythm and quality.
