OpenAI has announced the launch of Instant Checkout in ChatGPT, allowing users to complete the entire product selection and payment process within a conversation. Currently, the feature is available to Etsy merchants , with plans to expand to Shopify soon. The service is initially available to users in the United States at no additional cost, while merchants pay a commission based on the transaction.
OpenAI and Stripe have also jointly launched and open-sourced the Agentic Commerce Protocol (ACP) , aiming to provide a unified standard for agent-based checkout. Merchants already using Stripe can quickly enable it with a single line of code. Those not using Stripe can integrate through the Shared Payment Token API or ACP's Delegated Payments specification, allowing them to maintain their existing payment processor while integrating with new capabilities. OpenAI stated that product ranking will be based on availability, price, and quality, and will not be biased by whether or not a merchant is connected to Instant Checkout.
Frequently Asked Questions
Q: What platforms does Instant Checkout currently support?
A: We are now connected to Etsy. US users can purchase directly within ChatGPT, and Shopify merchants will be joining soon.
Q: Do users or merchants need to pay any fees?
A: Users are free of transaction fees; merchants need to pay commissions for transactions. The specific ratio and regional expansion will be announced by the official.
Q: Is ACP only applicable to Stripe?
A: No. Merchants not using Stripe can access it through the Shared Payment Token API or Delegated Payments specification according to ACP.
Q: Will merchants that have connected to Instant Checkout be given priority?
A: No. OpenAI stated that the ranking is based on availability, price, and quality, and has nothing to do with access.
Q: How to obtain the ACP specification?
A: ACP documentation and samples are open source on GitHub, and developers can directly view and integrate them.
