OpenAI said in its official note that it plans to conduct ad tests on the free version of ChatGPT and ChatGPT Go subscriptions in the United States in the coming weeks. The official emphasizes that the advertisement will be clearly separated from the answer content and clearly marked, and the advertisement will not affect the answer given by ChatGPT; Higher-tier plans such as Plus, Pro, Business, and Enterprise will continue to be ad-free.
According to the public advertising principles and test scenarios, the initial advertisement will primarily appear at the bottom of the answer and match the "related sponsored product or service" in the context of the current conversation. Users can see why they saw the ad, choose to turn off personalization, clear the data used for the ad, and turn off or give feedback on ads they don't want to see.
In terms of security and compliance, OpenAI said that during the testing phase, ads will not be displayed on accounts reported or predicted by the system to be under the age of 18, and ads should not appear near sensitive or regulated topics such as health, mental health, and politics. Details may still be adjusted based on test feedback.
FAQs
Q: What is the event that OpenAI wants to add ads to ChatGPT?
A: OpenAI plans to test ads for the free version of ChatGPT and Go subscriptions in the United States, with initial ads displayed and labeled separately from answers.
Q: Which ChatGPT solutions will have ads?
A: The test subjects are the free version and ChatGPT Go; Plus, Pro, Business, Enterprise will remain ad-free.
Q: Will ChatGPT ads affect the content of the answers?
A: The official caliber is that the advertisement does not affect the answer, and the answer is aimed at being "the most useful" for users, and the advertisement and the answer are displayed separately.
Q: Will minors or sensitive topics see ads?
A: Ads will not be shown to accounts under the age of 18 during the beta phase, and ads should not appear near sensitive topics such as health, mental health, politics, etc.
Q: Can users turn off personalized ads or opt out of ads?
A: Users can turn off personalization and clear the data used for advertising, or they can turn off and give feedback on individual advertisements; There is also an ad-free paid plan option.
